All studio heads will tell you that opening weekend box office matters. The amount of money a movie brings in within the opening few days can really make or break a movie. That's why you need to support MILK, the biggest, gayest movie of the year, by seeing it in the theaters.
Yes, we know it's Thanksgiving and you probably have family in town, but instead of checking out some animated kids' movie guaranteed to blandly appeal to everyone's taste, why not take the fam to learn about gay history?
If you've read anything about it recently, Milk is a shoo-in for at least ten Academy Award nominations, so just go ahead and see it now so that you don't have to play catch-up, come January.
Support this movie. See it this weekend.
And bring tissues.