This post was written by Terrell Frazier, GLAAD’s Fellow for National News - Communities of African Descent.
Last Friday, Noah’s Arc: Jumping the Broom premiered in Washington, DC at a private screening proudly sponsored by GLAAD, the National Black Justice Coalitionand DC Black Pride.
Jumping the Broom, a big-screen adaptation of Logo Network’s landmark television series about a group of young gay African-American men in Los Angeles, sold out its Washington, New York, and Atlanta venues, grossing an astounding $32,000 per screen. You can check out the trailer on Logo’s website.
The huge audience response to the film’s weekend release has prompted Logo Features to add screens for the film’s second weekend. “It’s a really phenomenal event,” Logo’s Steven Fisher told indieWIRE. “This is a testament to our strategy to appeal to niche audiences within the gay community with content that speaks to them.”
With Black gay and lesbian relationships often ignored by the mainstream media, honest and heartfelt depictions such as those found in Noah’s Arc take on added importance within popular culture. We are excited to see the audience respond so positively to this film and hope that its success leads to increased representation of the Black LGBT community.