The Gay, Lesbian and Straight Education Network (GLSEN) is launching the first national PSA campaign designed to address the use of anti-gay language among teens, in an effort to specifically eradicate the phrase "that's so gay." The spots star actress Hilary Duff and comedian Wanda Sykes.
The campaign includes television, radio, print, outdoor and Web advertising. According to GLSEN, the PSAs are designed to "motivate teens to become allies in the efforts to raise awareness, stop using anti-LGBT language, and safely intervene when they are present and anti-LGBT harassment and behavior occurs." The PSAs direct audiences to visit a new comprehensive website, www.ThinkB4YouSpeak.com.
The campaign launch coincides with the release of GLSEN's 2007 National School Climate Survey, which found that nearly nine in 10 lesbian, gay, bisexual and transgender (LGBT) teens report having been verbally harassed in the past school year, and almost half have been physically harassed because of their sexual orientation.
"We are proud to partner with the Ad Council on this groundbreaking campaign to address anti-LGBT language," said GLSEN Founder and Executive Director Kevin Jennings in a statement. "Every student has a right to feel safe in school free from bullying and harassment. When students do not feel safe, they struggle to learn. This campaign will help educate young people about the harmful language many of them commonly use."
Check out the spots here: