Let California Ring Launches One of the Biggest Ethnic Media Ad Buys in History

By GLAAD |
September 24, 2008

join the conversationOne of the biggest public education efforts launched in California in recent years, Let California Ring is making waves with an innovative ad campaign for ethnic press, which features community leaders, LGBT couples and their families.

The print, radio and online banner ads are slated to run through the end of September in more than 150 API, Spanish-language and African-American outlets statewide.

All told this public education campaign is expected to reach more than 15 million people.

The campaign kicked off last fall with a TV commercial, media coverage of the campaign reaching more than 8 million people worldwide, and house parties where guests gained the tools to have conversations about marriage with their own friends, family and community members.

GLAAD has played a key role since the beginning of this exciting campaign. We’ve helped shape the ad campaign and generate media coverage, we’ve spokesperson trained LGBT couples and their families and we’ve been working diligently to provide media professionals with important resources.

The conversation about marriage is more important than ever since California state law now allows LGBT couples to marry.  

 

Since the campaign launched we’ve seen an exponential spike in traffic to the website.  People are talking about marriage, and those are the exactly the conversation that we know are changing hearts and minds about the issue.

 

Join the conversation, or share your story at www.LetCaliforniaRing.org. We want to hear from you!

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